Drive On

The task was to re-brand and name Fix Plus, communicating speed, expertise, convenience and value. The brand had to work within ENOC petrol stations and as stand alone.

The creative thought was ‘Giving you the green light’. An automotive brand that cares. All jobs done expertly, on time, to budget. We came up with the name ‘Drive On’, using a simple play on the ‘O’ as the green light.