Erica Matthews

Having amassed an impressive body of work in the last couple of years, fashion stylist Erica Matthews wanted an identity that would give her professional edge.

To showcase her growing body of work including clients such as Shingai Shoniwa from the Noisettes, Kelly Rowland for X-Factor and Britain’s Olympic Athletes Marilyn Okoro & Anyika Onuora. Erica approached NotOnSunday to create an identity and website that would affirm her arrival on the professional creative circuit and help grow her reputation with clients.

The website was all about making Erica’s work the hero with her initial ‘E’ and ‘M’ making an iconic watermark.